Juul Praises Trump’s Tariff Plan, Citing Border Security Benefits
WASHINGTON, D.C. – E-cigarette manufacturer Juul Labs has publicly endorsed President Donald Trump’s latest tariff package, arguing that the new trade measures will strengthen border security and curb the influx of illicit products into the U.S.
On Saturday, Trump imposed 25% tariffs on imports from Canada and Mexico, along with a 10% tariff on goods from China. However, on Monday, he announced a one-month pause on the Mexico tariff after discussions with Mexican President Claudia Sheinbaum.
Juul Supports Trade Measures to Combat Smuggling
In a statement, Juul Labs expressed strong support for Trump’s decision, highlighting its potential to tighten trade laws and reinforce border enforcement.
"Juul Labs, Inc., an American technology and innovation company, commends President Trump’s efforts to protect American citizens through increased enforcement of trade laws and border security," the company stated.
One key aspect of the tariff plan is closing a “de minimis” loophole, which previously allowed packages valued at $800 or less to enter the U.S. duty-free, often without inspection. Juul argues that this loophole enabled Chinese manufacturers to flood the market with illegal vape products.
"This key provision of the America First Trade Agenda empowers our law enforcement agencies to stop the flow of illegal Chinese vapor products and further secure our border," Juul added.
Tobacco Industry Applauds Trump’s Policy Shifts
The Trump administration has also garnered support from cigarette manufacturers by reversing a proposed FDA ban on menthol cigarettes. Members of the House Small Business Committee had warned that such a ban could result in significant financial losses for convenience stores.
Additionally, the FDA recently authorized the sale of Zyn nicotine pouches following an extensive scientific review. The decision came despite concerns from lawmakers such as Sen. Chuck Schumer (D-N.Y.), who accused Zyn of marketing to children. The product also became the center of controversy when Rep. Marjorie Taylor Greene (R-Ga.) called for a “Zynsurrection” in response to regulatory scrutiny.
With these recent policy shifts, the Trump administration continues to win favor from industries affected by trade enforcement and tobacco regulations. However, critics argue that the approach prioritizes corporate interests over public health concerns.
